ICCA Certification
ICCA ADVANTAGE BIDSMART: SMART BIDDING
Discover how to become more competitive and effective in the commercial management of international congresses.
A three-part tactical session:
Clients (Associations): How is the global association market structured? How can I identify the ideal association meetings for each destination? What factors influence decision-making? How should you not engage with international associations?
Strategy (Bidding Process): What are not the strategic steps in a bid process? What are the critical steps in a bid process? Why do bidding processes fail? How can the bidding process be optimized?
Differentiators: How can we make our bid stand out? What types of incentives or grants are available?
This session is specifically designed for international congress bidding teams, combining practical tools, global benchmarks, and actionable insights to strengthen commercial strategies and compete more effectively in the international association meetings market.
The program will be delivered 100% in Spanish
Hotel: Hotel Real InterContinental Costa Rica
Room: Roble 2
Instructors:
- Juan José García, MBA, CICE, Chief Sales & Marketing Officer – BCO Congresos
- Andrés Escandón, ICCA Senior Regional Director Latin America & the Caribbean
Final fee: USD 410 – USD 530 for Non-Members