Corporate Forum Powered by PCMA

Corporate Forum Powered by PCMA

In a context where corporate meetings are increasingly competing for budget, attention, relevance and measurable results, the Corporate Forum Powered by PCMA offers a strategic learning space designed for professionals seeking to elevate the value of events within their organizations.

The session will be led by Tammy Moore, CMP, CMM, Vice President, Learning & Professional Development at PCMA, who will share practical tools to help participants move from an operational and transactional approach to a truly strategic vision of corporate events.

Under the theme “Strategy over Tactics: Using your Influence to Maximize Event ROI”, the forum will explore how event professionals can strengthen their influence, better communicate the value of their initiatives, connect event objectives with business priorities and demonstrate results to different decision-makers.

Through guided discussion, small group exercises and an applied case study, participants will work with concrete frameworks to position events not as cost centers, but as accelerators of business, relationships, reputation, knowledge and growth.

The Corporate Forum Powered by PCMA is especially designed for corporate buyers and professionals involved in the design, management and measurement of meetings, events and incentives, with a focus on maximizing return, strengthening stakeholder relationships and building a value narrative aligned with the priorities of CEOs, CFOs, CMOs and other strategic leaders.

More than a training session, this forum will be an opportunity to rethink the role of corporate events as tools for influence, transformation and measurable impact for organizations.